SinaLink Consultancy
Bridging European and Chinese business with on-the-ground expertise.
SinaLink was founded to solve a recurring problem: European companies losing time, money and leverage when doing business in China – almost always because of missing context. We operate as an extension of your team – bilingual, locally embedded, and experienced across the full lifecycle. Our presence in Romania, Shanghai and Hong Kong means we can act in real time across time zones, jurisdictions and languages.
Doing business in China is not just a matter of contracts and compliance. Relationships are built through patience, presence and an understanding of unspoken rules – when to push, when to step back, when a formal meeting ends and the real conversation begins. Our team has navigated these dynamics firsthand, across years and across the table in ways that don't translate from a handbook.
We follow global economic, regulatory and geopolitical developments as a daily discipline – cross-referencing multiple sources, tracking policy shifts, and forming our own read on what matters. When you engage SinaLink, you're working with a team that understands the context behind the transaction, not just the transaction itself.
We have sourced premium architectural materials – smart entrance systems, structural glass facades and precision balcony systems – for European developers and contractors, at significant cost savings versus local intermediary chains. We have also identified and qualified electronic component suppliers for high-end audio manufacturers, cutting procurement costs and eliminating unreliable middlemen.
Mapping the right partners, suppliers and counterparties before any engagement begins.
Market scoping, entity shortlisting, and preliminary risk screening across Chinese jurisdictions.
Initial due diligence, reputation audits, and operational reality checks.
Research and verification of Chinese entities, legal standing, and past operations.
Bilingual contract drafting, commercial negotiation, and IP protection formalization.
Securing commercial terms and creating enforceable legal agreements for both EU and CN jurisdictions.
Supplier audits, quality assurance, end-to-end logistics management to the EU.
On-site production checks and coordination of freight, customs, and delivery.
